How Can Agents Survive the Future?
Lets face the facts.
As insurance agents it is becoming increasingly more difficult to compete against companies that spend billions of dollars each year advertising on television and pay per click advertising on the Internet.
Insurance agents need to differentiate themselves from companies such as GEICO, Progressive Direct, USAA, Esurance, 21st Century Insurance in the list goes on and on of companies that now sell insurance direct.
The biggest advantage insurance agents have is the ability to provide a local professional presence but there is something even more important than a local presence.
Most insurance companies sell on price, but give no advice. ™
As insurance agents let’s choose to be different, let’s offer advice and not just a cheap price. ™
Take time to educate your customers and potential prospects. Insurance really is very complicated and we can show a distinct difference between companies that sell insurance direct and agents that give professional advice.
Agents individually cannot compete against companies that have billions of dollars to spend on advertising if you are trying to competing on price.
When you compete on expertise that’s a different story.
Agents that provide expert advice to policyholders can win over clients that have been indoctrinated to believe that price should be the most important part of the decision making process when seeking a new insurance company.
As an agent make a decision to be different, make a decision to provide professional competent advice versus a cheap insurance price. ™
How a powerful presence on the Internet can benefit your agency?
Despite the billions of dollars invested by companies such as GEICO, Progressive Direct, Esurance, and 21st Century Insurance, insurance agents can compete effectively with a powerful Internet presence.
We can help you develop the most powerful online marketing system for insurance agents that will help your agency dominate the search engines.
Other insurance marketing companies selling pricey and expensive digital insurance websites that can cost up to $90,000 for a three-year contract cannot out rank website systems that we build for insurance agents at a fraction of the cost!
Call and speak to Jack Thomas today at (513) 662-7000. (Pathway Insurance)